Many of SEO experts worried about Link Building. They thought that link building is dead because of Google latest
Hummingbird update.
Before we go inside we should know what is Hummingbird?
Hummingbird is the latest search algorithm of Google. On 27
th September 2013 Google launched it on their 15
th Birthday. Before that Google changed their algorithm by Panda and Penguin Update. We can see some interesting things here. Always Google Name their update with some innocent and cute creature like Panda, Penguin and latest Hummingbird. But when their updates attack the web site they attack like Tiger or Lion.
So now lots of SEO experts are thinking that they won’t get any result for their web site by doing link building. But this is wrong. We have to think lot of things before we blame Hummingbird. Google never tell us to praise them or do things for them. So why should we do things for Google? We should do things for our website so that visitors satisfy with their desire information. That’s why now Google is telling that Content is the Emperor not the King. Now we have to create content to satisfy the visitors. If the Visitors satisfy with the content they will come back to the website at the same time they will recommend others to visit that website. So the website will get the better rank in Google automatically.
We have to think again when we build the link with content we must go through the better Page Rank site. Build one link in High Page Rank site is better than build ten link in Low Page Rank site. Link Building is still alive. We have to just change our technique a bit then we might get the better result than old days.
Lot of website got penalty by Google Hummingbird and smash their Page Rank because of unnecessary link building. Now they are trying to recover their Page Rank. It would be easier for them to get back the Page Rank if they build link with Content. Actually Google wants every web site should have their own Content that will help visitors to find out them through their Uniqueness. Because Hummingbird update will help visitors to find their necessary information more accurately.
So only way we have that can use to increase website Page Rank is Unique content. If we would like to build link for SEO there also need unique content. This is how we could get more traffic to our website to raise the website’s Page Rank.