SEO, an abbreviation for search engine optimization is the process of improving ranking of a website on search engine results pages (SERPs)to get more ‘organic’ or ‘natural’ traffic.
A lot has been and is being talked about SEO,especially after Google penalizing sites using unfair tactics to increase their search engine rankings. SEO is simple process, and provides valuable results for a long time. Once your site starts ranking well on search results, you will get a steady stream of business leads at relatively low costs.
Here are the SEO tips that are still relevant after Google’s‘panda’ and ‘penguin’ updates:
1. Write Great Content:
Don’t just write good content. Write ‘GREAT’ content & establish your thought leadership in your industry. Your customers must see you as an industry leader who knows about its business very well. It’s plain simple. Google wants what it's users also want: the best search results. Websites that provide original & fresh content that engages users will always be preferred to others on search engines. Writing relevant content that users find interesting will not only engage users but also build your credibility in the industry. As you become a trusted resource for information, users will be more likely to buy your services.
2. Social Media:
Don’t ignore this media powerhouse. Social media is an excellent platform to promote your website or blog. As you share interesting and engaging content with your customers on social media, they will like, comment as well as share it. This will be noted by Google which will rank your website higher on its search engine. Due to this reason social media has now become an important SEO tool and is being used quite effectively by businesses to get more traffic to their websites & generate business leads.
3. Optimize for Keywords:
Choosing right keywords to target is an important component of your SEO strategy. Use keyword research tools like ‘Google Adwords’ to find out how people are searching for your products or services. Understand which keywords are driving most of the traffic to your website. Pick the best keywords and incorporate them in your website content. Don’t use too many keywords else it will amount to ‘keyword spamming’. Maintain a healthy ratio of 1%-3%. Also, don’t target more than 2-3 keywords for a single page or article.
4. Title, Meta-tags, Meta-Description, Images:
These are some of the most important components for on-page optimization. Use a proper and relevant tile for every page of your website. The title as well as Meta tags should describe what your page is all about. Your description should clearly state what your page is written about, and must be engaging enough to generate users’ interest. Also, don’t forget to use ‘Alt text’ for images. Images have no SEO value as search engines can’t crawl or read them.
5. Monitor Performance:
Use & regularly monitor tracking tools like Google Analytics to see how users are interacting with your website. Which pages are attracting the highest number of visitors? What pages are giving the highest conversion rates? Which keywords are driving most of the traffic to your website? Make regular changes or modifications to your website on the basis of these parameters.
SEO is a slow process & takes time as well as efforts. However, once you have taken the necessary steps, you start getting results within a span of few months. We hope the aforementioned tips will certainly help you improve your website’s performance on search engines. Do you have more tips? Please share them with us in the comments below.
6. Educate and communicate:
In purchase to pull the millions of internet surfers hunting the net for details, your product will demand to produce details. And as all manner of excellent material can be as as effective, research that individuals still rely on Google when exploring and seeking details. Great details will keep your guests on your web page for more time and will advocate them to discuss with other.
7. Build the web page for people:
Your web page should invariably be built is designed with humans not money or Google in mind. An excellent consumer go through will make your guests want to remain more time and discuss your material, which is very much more suitable than a web page that produces traffic since it is super enhanced, but then is affected with high jump rates.
8. Avoid suspicious SEO tactics:
Don’t spam’s, word things, buy hyperlinks, biscuit things, make fake information, and buy hyperlinks or any other bogus SEO techniques. These unethical tricks leave not only price your product, but could evening see your web page got rid of of the Google index. Aspect of acting in SEO entails not behaving the bad things.
9. Get hyperlinks properly:
Instead of relying on the sketchy techniques mentioned above, invest persistence into producing a well curved material internet promotion technique. Create link-worthy textile, visitor blog and discuss your material trough e-mail and public networking. Thconstitutes is the honest direction to act that your labeled material propagates across the web, as lead generation as individual’s web link to is post about your excellent, informative and original material.
10. Use Keywords:
Thconstitutes is one of though simple SEO techniques that are often misused by sly SEO’S searching a speed up way to the exceed of the SERP’S. Applying the correctly search phrases is a sensible and necessary portion of guaranteeing that individuals your web page when they look for you. Consist of it in the page title, description and during the copy a couple of times. You normally include it in the image name if it’s relevant, as well as the alt tag feature.